3 simple ideas for marketing your awesome small business

Are you struggling to write words for marketing your small business? Do you feel like you could explain how incredible your business is if you could talk to someone, but writing it down feels awkward and clunky? You, my friend, need a copywriter. 

The right words are essential in clever marketing, but sometimes it’s so hard to find them.

Writing is hard

As adults, we naturally lean towards jobs and careers which use our natural talents well. Some people are great at fixing things, some at designing, others at helping people etc.

As a business owner, you’re probably doing what you’re great at. It’s why you started your business in the first place – to combine your natural skills with a desire to share them with the world.

And yet, all businesses need to be promoted, which may be something you find difficult. Finding the right, persuasive words for marketing a small business online is a real challenge when all you want to do is get on with running it.

How to make it easy for your customers to find you, and remember you

As business owners, we need to make it easy for customers to find us, and remember us. When they’ve found us, we need to connect with them and develop a bond of trust with them, so they remember us.

I have 3 simple ideas for helping you do just that. 

They are:

• – Engaging email newsletters
• – Clearly written web pages
• – Interesting, regularly updated blog posts
  

1. Engaging email newsletters

Email marketing has the highest return on investment of any digital marketing channel.

Litmus

One of the simplest ways of staying connected to your customers is by sending regular email updates to the lovely people on your emailing list – you do have an emailing list, don’t you? If not, that’s something we could work on together.

Your customers will be thrilled to receive regular updates about your latest products or services. To help them feel valued (and who doesn’t love that?), you could send them loyalty offers too.

2. Clearly written web pages

20 years of eye tracking research confirms that most internet users skim and skip around a page looking for relevant information.

Nielsen Norman Group

This means that all the pages on your website need to be very clearly written. If they’re not, there’s a risk your readers will get bored or frustrated, and click away to find an easier page to read.

Keeping your web pages updated with new products and their descriptions will also keep the connection between you and your customers strong.

3. Interesting, regularly updated blog posts

Blogging gets your site listed in Google’s search results and that gets people on your site.

James Parsons in Forbes

Blogs are a crucial way of making your website easier to find on search engines. They’re also a perfect way for you to build trust with people who are visiting your website. Readers may not be ready to buy your awesome products yet, but if they feel connected to you and your business, you’ll be the first person they think of when they want to spend their money.

However, blogs need to be kept updated with regular posts. It’s a lot of extra work for you to do, on top of running your business. Perhaps that’s something I could help you with?

Find out how I can help you with marketing your small business

So there we have it. Writing is hard if you don’t love doing it. And if you don’t love writing, why not hand it over to someone who does?

Your business needs writing to show the world how great it is, so you don’t get left behind. Engaging email newsletters, clearly written web pages and interesting, regular blog posts will help to keep your business at the front of your customers’ minds. 

Using my professional copywriting and content writing services will mean you can shed that nagging feeling that you should be spending time writing, when you’d rather be doing…well, perhaps literally anything else.

For your free 30 minute Zoom discovery chat…