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How to use sensory marketing (so you can sell more online)
Are you an artisan or craftsperson wanting to sell more online? Read on to find out how you can use the senses to evoke an emotional response in your readers so they click to buy.
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What perfumes are best to wear in April?
April is a tricky month of beguiling sunshine and bracing breezes in Scotland. But look at all the spring flowers bravely peeking their heads out. Here I’ve chosen 5 of my favourite April fragrances; some are brisker and brighter, some are softer and more rounded.
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5 triumphant fragrances for spring
Fresh, bright and golden, these uplifting spring perfumes will delight you as the northern hemisphere wakes from its winter slumber.
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Crunchy green perfumes for Imbolc and early spring
Bright, fresh and juicy green perfumes to lift your spirits in early spring, even when it’s still cold and dark outside.
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7 radiant perfumes for dark winter days
Here’s a selection of perfumes to brighten your day in the middle of winter.
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How do you write a perfume description?
Whatever your reason for wanting to know how to write a perfume description, I’ve compiled some handy tips with examples for you. Maybe you want to write for your perfume business, or perhaps you’re a fragrance enthusiast who wants to capture your thoughts in a way that’s easier to explain to other folk. Here are…
Rowan Ambrose 